Desmond Li — NEOX head of algorithms & semantic engineering

Desmond Li

NEOX R&D core · Ph.D.-led algorithms

Mattock models: capability scope and rollout cadence owned by Dr. Li’s team.

Dr. Li leads NEOX chip, Mattock models, and media-agent R&D alongside NEOXGEO GEO delivery.

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Mattock models · GEO Core Model

Mattock models: brand visibility built for GEO

Mattock models are engineered for GEO; they embed architectures like the Mattock Neural Network and scan citations and share of voice across ChatGPT, Claude, Gemini, Perplexity—turning “what AI says about you” into work you can ship.

  • AIO optimization
  • LLM Visibility Index
  • Attribution Audit
  • Semantic Drift
Model signal preview

Use reverse prompt engineering to infer citation preferences and break visibility into an actionable AIO checklist.

platform.probemulti_llm_sync ✓
geo.visibility_index0.72 → target 0.91
audit.attribution_gap3 critical

Mattock Neural Network

Mattock: a scalable neural substrate

Mattock Neural Network is a core architecture of the Mattock stack—learnable activations and a forward structure that balance efficiency with scaling and distillation. Summary below; see PDFs at the end for detail.

GEO · Amoeba neural network document cover: colored node graph and Hadamard-style layer recursion formula
GEO · AMOEBA self-organising neural network excerpt: Hadamard product extension and layer recursion for the Amoeba Neural Network

Design focus

  • · Scalable / growing-network mindset—approximate the target with a bounded parameter budget.
  • · Multi-layer forward paths with learnable activations, aligned with the learnable-activation literature.
  • · Validate on OCR / vision first, then extend to generative settings; distillation-ready.

Implementation & training (essentials)

  • · Layer recursion with Hadamard products and matrix-valued activations for a compact forward map.
  • · Each block: linear map + structured activation + diagonal composition (see PDF).
  • · Classification heads may use Softmax; temperature controls sharpness.
  • · Train iteratively with a loss (optional regularizers).

GEO core capabilities

From search… to being picked by AI

Public signals, on-site semantics, and multi-model answers on one scorecard—with LLM Visibility Index and next actions iterated together.

Cross-platform tracking

Watch mentions, snippets, and citations across major LLMs—mapped to queries and answer spans.

Gap diagnosis

Surface content discontinuities and semantic holes—the knowledge nodes to fill.

Competitor modeling

Compare how rivals rank and narrate inside AI answers.

Simulated console · GEO diagnostic

Visibility and citations on one screen

PRO dashboard mockup; live delivery is tailored by vertical and competitive set.

NEOXGEO Analytics — ASK IT: PRO data lab UI with six-platform visibility trends and KPIs
GEO · Five-axis signal illustration: radar chart for citation, trust, relevance, sentiment, and authority with layered signal groups and tech-style data-flow accents

Five-axis signal map

Citation, trust, relevance, sentiment, authority

Multi-platform signals roll into a radar profile—fix what hurts LLM Visibility Index the most.

Interceptive analysis flow

Search to answer: intercept at the moments that matter

From search, retrieval, and summarization to the final reply—with Mattock intercept analysis and feedback loops marked along the path.

GEO · Mattock interceptive analysis path: main flow from search box through retrieval and summary to the final reply, with three Mattock intercept points for analysis, retrieval compliance, and summary hallucination checks plus feedback loops

How it works

Reverse Prompt Engineering

Use probes and controlled experiments to infer evidence preferences and boundaries, rebuild “the prompt in the model’s eyes,” then turn that into AIO tasks—content, structure, proof, semantic consistency.

  • Infer ranking signals and citation thresholds
  • Align entities and knowledge-graph placement
  • Correct Semantic Drift in long-horizon narratives
  • Run Attribution Audit on how sources surface

Book a brand GEO diagnostic

Multi-model Mattock scans and AIO recommendations to grow visibility in generative search.

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