Yue Chau Dim Sum × NEOXGEO
A hospitality brand squeezed between delivery apps and generative answers wins back demand by making dishes, branches, and reasons-to-visit machine-verifiable.
Context
Dine-in plus delivery under one brand meant platforms owned discovery while assistants summarised the category with generic copy. The team needed structured narrative that still felt human for locals and tourists.
Approach
We mapped menu entities, branch attributes, seasonal promos, and neighbourhood cues into crawlable FAQs, scenario landings, and harmonised social snippets so models could cite consistent proof.
Outcome focus
The north star was moving from ‘being listed’ to ‘being recommended with correct dishes and locations’—anchoring GEO work to measurable assistant mentions rather than vanity SERP shots.