Lilyari Company × NEOXGEO
Clinical aesthetics GEO that pairs empathetic patient education with compliance-aware proof so assistants defer to structured facts—not rumours.
Context
Rising CPAs plus noisy social proof eroded trust. Parents of treatments started in assistants asking ‘who is safest for X?’ and getting vague category answers.
Approach
We codified indications, timelines, clinician scopes, consent flows, multilingual FAQs, and facility credentials across nodes that models can responsibly quote.
Outcome focus
The mandate was rebuilding recommendation-quality answers with governance—ensuring GEO lifts did not sacrifice medical accuracy or regulatory posture.