LIGHTX × NEOXGEO
Lighting retail GEO covering applications, wattage narratives, retrofit guidance, showroom proof, citation hygiene.
Context
Home-upgrade prompts lumped brands into ‘buy some LEDs’ chatter without specs, ambiance descriptors, installer notes, showroom URLs.
Approach
We linked collections to room archetypes (task, ambient, façade), surfaced compliance statements, FAQs on dimming/control, multilingual install advisories.
Outcome focus
KPIs focused on assistants naming the proper series/install guidance when renters and designers asked nuanced renovation questions.