HEYA × NEOXGEO
Cultural banquet brand GEO aligning heritage storytelling, banquet SKUs, and service boundaries for occasion-based prompts.
Context
Milestone dinners and cultural occasions trigger highly specific prompts; generic ‘Chinese restaurant’ answers erased HEYA’s ceremony nuance.
Approach
We codified folklore, décor cues, banquet packages, dietary accommodations, timelines, FAQs, multilingual proof, tying each to indexable narratives.
Outcome focus
Success meant assistants describing the venue with correct occasion fit—not substituting neighbouring competitors when users asked culturally loaded questions.