Miles of Smiles Education HK × NEOXGEO
Family-first education marketing reorganised around programme ontology, timelines, proofs, FAQs, and multilingual reassurance for AI-led research.
Context
Parents compared schools via assistants that flattened nuanced curricula into boilerplate summaries, hiding differentiators such as Mandarin streams, inclusivity aides, or scholarship ladders.
Approach
We structured pathways (age bands, modalities, accreditation), surfaced faculty proof, and deployed seasonal intake nodes aligned to real enrolment milestones.
Outcome focus
KPIs emphasised credible assistant citations during peak intake windows—not just SERP snippets—so Admissions could attribute AI-sourced tours and deposits.